Reading Recommendation: The Culture Map

International Business

A few years ago, I had a very interesting discussion with a friend of mine over dinner about some of the challenges one faces when doing business internationally. All of us go through life interacting with others, making decisions, resolving conflicts, etc., according to our view of the world - our "World View". It is easy to make the assumption that everyone else is operating with the same (or at least a similar) worldview that we are. Not always true!

My friend recommended the book "Culture Map" by Erin Meyer (pictured below), which I am recommending now to any of you who do business with clients from other countries or regions. Ms. Meyer is a good writer and storyteller who very effectively analyzes the differences in the way we communicate, resolve problems, collaborate, etc., depending on the culture we grew up in.

Enjoy! -Bruce